- Vision: To be the leading mortgage bank out of Africa
- Mission: To create opportunities to become the first choice for Mortgages, Housing, Finance and Investments.
- Supportive: fully committed and devoted to delivering value to our stakeholders.
- Professionalism: embracing the best standards and practices in the execution of the work we do.
- Innovative: embracing technology & the digitization of our processes and products.
- Customer Focus: special devotion to bringing satisfaction to our customers.
- Excellence: constantly seeking the most economical and effective solutions to problems.